What to Focus on in your TpT Store
During our time on TpT, we have seen consistent growth. We don't believe this is an accident. We have focused on improving and refining 3 points of our store that are now paying significant dividends.
The 3 points are simple and obvious to understand, but we continue to take time and patience to improve and master. The goal of each of these is to bring greater clarity to your resource.
Content is King. Your product design and usefulness in the classroom should be your number one priority. Make every new resource better than the last in some way. It could be a new layout, a new feature, or a new approach to something you have already created.
How do you figure out what to improve? Feedback from customers. You should listen to, respond to, and dig deeper into every review you get on TpT.
Each day, I(Adam) begin my work by checking our feedback. Teachers point out errors, additional features they were hoping for, and often suggest really good products to pair with our resource. Each small improvement can make a huge difference in your content.
2. PREVIEWS (And Thumbnails)
The goal of the preview and thumbnails is clarity. The #1 question teachers have about our resources is "What the heck is in this thing anyway?" Your preview is the best way to visually show teachers what you have created. If teachers only have your preview to look at, they should be able to know what is in your resource.
For our STEM resources, we decided to walk people through the STEM process in our previews. And we wanted to visually show through photos what kids were creating.
Within the above preview, you can see the process teachers will be going through with students. We included pictures and images of many of the pages included in the packet.
The third area of focus is product descriptions. Descriptions help to further clarify what is in the preview and thumbnails. You want to give any additional information that cannot be given in the preview.
For us, many of our STEM resources require a few extra materials for teachers to have like straws, paper, tape, etc. Originally, we foolishly did not include that in our descriptions. After a few customers asked about it, we began including a "Materials Needed" section in all of our resources.
Never assume people know what your resource is designed to accomplish. Your description gives you opportunity to clarify what it is supposed to teach. We include a simple 2 sentence description in all of our STEM resources.
This activity helps students develop critical thinking and engineering skills. Students plan, design, and execute their own ideas. After they have completed their activity and game, there is time for reflection on what worked and what didn't.
As you develop new teaching resources for your shop, don't be overwhelmed by all of the features you could be improving. Instead, with each new resource focus on 1 o the 3 points above to improve. Over time, you will grow significantly as a teacher and as a TpT store.